Hello. I’m Alejandra, a multidisciplinary designer based in Barcelona.
RESEARCHPROJECT LEADSERVICE DESIGNSOCIAL ENTREPRENEURI have a 15-year practice working at the intersection of research, design, and communication.I’ve mainly worked in brand consultancies and been a social-impact entrepreneur (twice). Most recently I held a leadership role at a global NGO, using service design to build an online learning platform. For the past year, I’ve been exploring the tech industry, learning and gaining experience in Product Management and UX/UI. See my full CV on LinkedIn.
I’m currently looking for freelance or full-time work.
Also, I like to draw little monsters.
Read some stories about my work.[ Service Design ] [ Program Lead ]Inspiratorio: a learning platform built for belonging.
This is the story of how, as a service designer hired to coordinate an NGO platform, I designed not just how it worked, but how it felt.
Organization: Puentes (NGO)
Role: Service Designer and Coordinator
Timeline: 2020-2025
[ Service Design ] [ Social entrepreneurship ]OYE! Collective
Co-designing solutions for gender equality.
This is the story of how I built an online participatory design community for innovation in gender equality.
Organization: OYE Collective
Role: Founder, service designer & content creator
Timeline: 2016-2021
[ Ethical AI ] [ Product Management ] Designing a more honest ChatGPT
Prototype vibecoded on Claude Code and live on Vercel.Fictional product management business case proposing a more honest UX/UI for early 2025 ChatGPT (GPT‑4) to lower churn on the Pro tier.
Academic project
Role: Product Manager
Timeline: 2025
[ AI-Assisted Product Discovery ] Instituto Más Mujeres App
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