P O R T F O L I O 2 0 2 6Hello! I’m Alejandra, a service designer for mission-driven orgs.
PRODUCTSERVICE DESIGNLEARNING & COMMUNITYBRAND & GRAPHICproductlearningcommunityBRAND & GRAPHICI believe great services open doors and help people act with confidence.
Open for work
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Freelance or in-house
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Open for work 〰️ Freelance or in-house 〰️
Product discoveryai-prototyping2 0 2 6Instituto Más Mujeres: Product discovery, and the work of empowering a design team in the age of AI.
Instituto Más Mujeres wanted an app to help their alumnae sustain what they learned in coaching. Research showed the barrier wasn't time. It was guilt. So we designed a habit app that never records a missed day.
For: SheHub, for Instituto Más Mujeres, 2026
Role: Product Designer (team of 4)
Outcomes: Discovery research, development handoff, tested prototype.
See it live: https://tu-jardin-interior-imm.lovable.app
service designcommunity buildingBRAND & content2 0 1 6 - 2 0 2 2OYE! Collective: A learning service for people who supported gender equality in theory, but avoided feminism in practice.
Talking about gender equality is great, but to achieve real change, we need a service that helps us put theory into practice.
For: OYE Collective (social entrepreneurship, co-led with Camila Rodas)
Role: Founder, service designer, content creator
Outcomes: 1.2K community members across three cities, a feminist design method, and a peer-reviewed article.
See it live: somosoye.com | @somosoye | OYE!Podcast | OYE!Blog
Product featurevibecoding2 0 2 5Honest ChatGPT: an AI that admits what it doesn't know.
AI chatbots are built to be believed. Reports of chatbot-induced psychosis made the stakes clear. So I decided to design a feature that makes these products serve people better.
For: allWomen Product Management bootcamp, 2025
Role: Product Manager (fictional)
Outcomes: Discovery research, features roadmap, live prototype
See it live: https://inline-prompt-verification.vercel.app
learningcommunity building2 0 2 0 - 2 0 2 5Inspiratorio: a learning platform designed for the team that ran it and the activists who used it.
Activists across Latin America needed a place to learn advanced cultural change techniques. The barrier? They felt they didn't belong. The team serving them had its own: ten services a year, five time zones apart.
For: Puentes, a Latin American NGO for narrative change
Role: Service designer and Program Lead
Outcomes: From 200 Colombian activists to 2,500 across 19 countries, on an ecosystem of ten services built from one blueprint.
See it live: Inspiratorio.org | @inspiratorio_org
open for work